The "Süße Ankerl" was introduced at the beginning of the year as the first anniversary product in the birthday year. Like the well-known crumbly croissant, the "Süße Ankerl" is made of the finest yeast dough - but, as the name suggests, in the shape of an anchor.
After all, the anchor stands not only for the company itself, but also for safety, trust, reliability and thus symbolises that "your" ANKER, the traditional Viennese bakery, has been for the Viennese for 130 years. In order to express this solidarity even more strongly this year, the proceeds of all "Süßen Ankerl" sold this year will be used to support various neighbourhood projects throughout Vienna.
First "neighbourhood project
"The CONCORDIA Lenz Learning and Family Centre in the 2nd district was supported with the proceeds from the "Ankerl" anniversary campaign from the beginning of the year to the end of April. In the context of the ANKER branch opening at Praterstern, the first project of the "Ankerl-Grätzel-Aktion" was now also presented on 25 May 2021.
The CONCORDIA Lenz Learning and Family Centre in the 2nd district was supported from the sales of the "Süße Ankerl" in the ANKER branches, which took place since the beginning of the year and until the end of April.
The local connection and the commitment of the social organisation in the district tipped the scales. Ankerbrot managing director Walter Karger: Despite all the Corona-related difficulties, we are pleased that we were able to complete the opening of our second flagship branch at Praterstern and that we can contribute to making the new Praterstern a very special "anchor place" with everything that Ankerbrot stands for. We are also very pleased that we have found a project with our long-standing partner CONCORDIA and the Lenz that corresponds exactly to what we wanted to achieve with our "Jubilee Grätzel Campaign", namely to support projects that directly benefit residents in the Grätzel".
Through the cooperation with the Viennese bakery ANKER, CONCORDIA Social Projects has the support of a company on several levels. On the one hand, the children and young people in the CONCORDIA LenZ Learning and Family Centre in the 2nd district enjoy the fact that a regular donation in kind from ANKER ensures a balanced snack. In addition, CONCORDIA is considered once a year at one of the company's fundraising events. In 2019 7000 Euros were donated to CONCORDIA through the joint snack campaign.
In mid-January 2020, ANKER employees visited the CONCORDIA bakery in Romania to gain an insight into the processes and production, as well as to contribute their many years of experience.
Our apprentices at the CONCORDIA bakery in Romania benefited from the exchange with Austrian apprentices of the same age and employees of the ANKER bakery, who produced various bakery products such as bread, handmade rolls, handmade salt sticks, "Pludergebäck" and "Linzer Augen".
The return visit is still pending due to Covid-19. We are looking forward to it!
This and many other cooperations have already achieved great successes and contributed a lot to the urgently needed help in our project countries.